Sometimes, things happen during the week that spark my brain to life. (Not very often, I'll admit, but it does happen!) And, when it does, I can instantly see a great connection between whatever it is and the important messages that I try to pass on to you in my newsletters and blogs about how to make your healthy habits stick.

Bizarrely, you might think, this week's fuel 'crisis' was one such moment. Here's how my little grey cells connected a lack of petrol and diesel with lasting weight loss, improved energy levels, better sleep, less stress, increased strength and all-round wellbeing for you.

1. URGENT ACTION REQUIRED!!!!!!!!

We take action when things are urgent. When they need our attention right away. That's why we got on board with the vast changes to life that we felt were required at the start of the virus. That's why people raided petrol station forecourts this week like packs of hungry wolves.

And, it's also why we're often so slow to react when it comes to things like the environment or our own health and wellbeing. These changes happen slowly over time. So slowly, in fact, that we barely notice them. And so, when it comes to taking action, it feels like something we can put off until tomorrow. We have time for that, but there's more urgent stuff that needs attending to first.

How can you use this to your advantage?

In reality, unless you've had a major health scare, it's difficult to make prioritising your wellbeing feel urgent. But, there are some things you can do to help bump it up the priority list:

• Set frequent short-term goals with fixed timelines/dates in which to achieve them. Yes, the big goal may be some time away, but breaking it down into more bite-size chunks helps to keep it higher on your list of priorities.

• Be accountable to someone for the progress you're making on these short-term goals. If you have to report in, this creates a sense of urgency, much like projects at work with set dates and the need for weekly updates to your boss. You get these things done!

2. DON'T PANIC BUY!

A message you've heard many times in this past week. But, what do people do? They top up their tanks, just in case. Sometimes because they are very much panic buying. Sometimes because they think, 'well, I best fill up anyway because everyone else is stupid and they definitely will.'

Our brains just don't really compute the word 'don't'.

Whatever you do, don't think about pink elephants. So what did you just do? You imagined Dumbo in a nice shade of candyfloss pink, didn't you? For your brain to process the negative 'don't', it has to imagine the very action it's being told not to perform.

As I heard those messages this week, all it brought to mind for me was Private Jones in Dad's Army saying, 'Don't panic Mr Manewaring' in that increasingly agitated manner of his, working himself up into a lather and a state of absolute panic. The irony wasn't lost on me.

How can you use this to your advantage?

When you're trying to improve your health and fitness, focus on the habits you want to form, rather than those you don't.

Instead of saying, 'I'm not going to eat biscuits', try 'This week, I'm going to snack on fruit, nuts and seeds during my breaks at work.' Rather than saying, 'I don't want to feel tired anymore', try, 'I want to have the energy to get through my day and still have time to do something fun with the kids in the evening.'

3. IT'S REALLY NOT A BIG DEAL. THAT'S WHY WE'RE GOING TO MAKE IT THE FRONT PAGE HEADLINE EVERY DAY AND START EVERY NEWS BULLETIN WITH IT!

Think logically for a second. We're told that it's all fine, that there's plenty of fuel to go around if we all just fill up normally. But, at the same time, we're informed every day that it's a 'crisis'. I don't know about you, but if something is a crisis, then I imagine that it must be pretty bad.

It's always in the news. We're reminded of it constantly. Why would they keep going on about it if it wasn't a problem, right? I'm sure the media knows this, and they also know that they can essentially create a story by reporting it before it's even happened. They talk about it enough, and it becomes a self-fulfilling prophecy.

How can you use this to your advantage?

You want to do something. Find a way to remind yourself of it constantly. Keep it in the forefront of your mind and you can make it happen.

Very often, people assume that they fail with their health and fitness goals because they weren't motivated enough. It obviously wasn't that important. But it probably was. It's just that every day their brain got deluged with millions of pieces of information and endless life and work and family tasks that they had to do as well, many of which were 'crises' or needed urgent attention. Their goals simply got pushed to the back of their minds.

In order to keep them at the front, you have to create constant reminders. Alarms on your phone telling you to drink some water. Meetings in your diary for gym sessions. Post-it notes on the kettle or laptop informing you to have a piece of fruit.

You can think like any good media outlet. Keep your health and fitness story front-page news in your life and you'll make the headlines you want to read.